Holistic health is a method of not just treating the physical body but also addressing mental, social, and spiritual needs. Western medicine has brought some wonderful advancements that save lives daily.
One downfall, however, is its skewed view of physical illness as the result of each individual symptom and purely physical.
This is in comparison to alternative health that looks at the body as a complete system. Like Hippocrates once said, “Natural forces within us are the true healers of disease.”
Holistic healing bridges this divide by using complementary natural healing practices that work to restore more than just the physical body.
Some natural therapies used in holistic healing include:
- Reiki/energy work
- Chiropractic care
- Western medicine
- Massage therapy
When a professional with natural health business training puts these complementary therapies together, clients are likely to experience a higher level of wellness. They may also adopt a healthier way of living.
You probably already have some experience as a natural or alternative health practitioner and are now thinking of helping others.
This means you are ready to take the leap and start a natural health business! Even if you already have some business experience, maybe it needs some improvement.
Keep reading to find out how you can get there!
What Are the Benefits of Starting a Holistic Health Business?
Even as we are living longer than ever before, our lives are riddled with chronic diseases and high levels of stress and fatigue.
We also have nutrient-depleted diets and are exposed to harmful chemicals from the air, water, and daily products we use.
The need for holistic health has never been more crucial. Many living with chronic diseases or symptoms that have no medical diagnosis look to holistic, natural, whole-body solutions.
Billions of people across the globe are relying on natural solutions to their health problems.
It’s time for holistic health practitioners to rise up, and start providing a systematic way of addressing the health problems we face.
Some of the benefits of natural health include:
- It addresses lifestyle issues that can help achieve optimal wellness. Studies show that 60% of health issues are related to unhealthy lifestyles.
- Natural medicines help boost the immune system, cleanse your body, and boost energy levels.
- Natural remedies are less likely to be harmful than man-made drugs and may help overcome nutritional deficiencies.
- It helps treat the source of the problem instead of just the symptoms.
- Natural healing is generally cheaper than conventional medicine practices. By promoting overall health, naturopathic medicine reduces the need for medical interventions over the long term.
With these amazing benefits in mind, starting a natural health business would help both yourself and your clients find an alternative to traditional Western medicine.
Below is some helpful advice to help you launch a successful holistic health business.
What Will You Need to Get Natural Health Business Training?
Holistic health training can range from short certification programs to those that may require a four-year degree or even a doctorate. Some also require hours of clinical training and years of experience.
Most of these programs provide knowledge in areas such as:
- Nutrition and body chemistry
- Stress management
- Therapeutic bodywork
- Spirituality in healing
- Natural remedies
- Anatomy and physiology
Additionally, natural medicine practitioners may be required to meet specific state requirements.
The correct training will help you in the process of choosing a niche that you can hone into a successful business. Combine your passion and your purpose, and then wait for the profits!
Regardless of how many certificates, degrees, or doctorates you have, they do not matter if you cannot explain how you can help your potential clients. You will need to create relationships first, getting clients interested, and then you can blow them away with your accreditations.
Attending a natural health business academy can also help you understand your customer base. You will learn how to communicate with them using market research techniques that will also help you spot emerging trends in the increasingly popular field of natural healing therapies.
Starting a business means you will need to understand the basic infrastructure. This may include knowledge of issues such as compliance checklists, billing, and scheduling software.
An experienced natural health business coach is one of the best sources of information to give you advice on how to apply these concepts in your startup.
Attending a natural health business workshop can also provide detailed information to answer questions such as:
- How much should you charge clients?
- How do you create credibility for your business?
- How do you leverage customer referrals?
- How do you create programs and packages?
Training in these business skills provides a roadmap for entrepreneurs to save time and avoid burning out.
Steps to Starting a Successful Natural Health Business
So, having developed the necessary skills to become a natural health practitioner, it’s time to reap the benefits of your efforts.
As you venture into the uncharted waters of opening your own private practice, these natural health business tips and steps will help you get your business off the ground.
Step 1: Make a Business Plan
Every business needs a clear plan to show the specifics of your business. Some major issues to consider include:
- What are your startup costs?
- Who is your customer base?
- What are your treatment fees?
- What will you name your business?
We have compiled this comprehensive guide on how to create a business plan specifically for your natural health business.
Step 2: Acquire State Licenses and Permits
Even before thinking of business premises or investing any money, once you have a plan in place, the first thing you need to do is secure a license.
Some states may require permits to run a natural health center based on business activities and location. Depending on the location, you will need a certificate of occupancy to comply with building regulations, zoning laws, and government regulations.
For example, herbalists and energy healers do not require any licensing, but nutritionists and naturopaths do. These licenses may also be renewable, so remember to keep track of expiration dates.
Step 3: Register Your Business
The most common business types are:
- Sole proprietorship
- Limited Liability Company (LLC)
The simplest legal business entity is an LLC because you will pay minimal costs and it will protect your company in case you get sued.
Step 4: Register for State and Federal Taxes
Before you can open the business, you will need to register for taxes. Open an EIN, and be sure to look at specific state taxes.
Step 5: Open a Separate Business Bank Accounts
To protect your personal assets (for example, your home and car), it is essential to use dedicated business current and credit accounts in case your business is sued.
A business credit card will also let you build business credit and allow you to get financing in the business name with higher credit, as well as better interest rates.
Step 6: Get Business Insurance
To make sure your business operates safely and lawfully, it is advisable, to begin with general liability insurance, which is the most common option for small businesses.
As you grow, you can research more comprehensive policies to cover all your business risks.
Step 7: Choose an Appropriate Location
You will need to find a property big enough to accommodate your expected clients.
Working from home can be very comfortable, but you will need an accessible, private area that is both professional and appealing in order to attract customers.
Step 8: Define Your Company Brand
A strong brand will help promote your business and represent what your company stands for. It is a way to rise above the competition through tools such as a distinct logo, brand colors, and brand visibility.
Step 9: Create Your Website to Attract Customers
In this digital world, which has especially been changed by the onset of COVID-19, a website is essential for the success of your business.
It is a way for people to find you as you also showcase your brand and attract leads. Websites also give your organization credibility, showing these potential leads that you are a legitimate business.
Don’t Wait to Begin Your Natural Health Business Training
Whether you’re a:
- Natural health newbie with all the certifications in your back pocket or,
- Professional in the business world, or even an
- Experienced practitioner looking to take your practice to the next level,
There is no time like the present to start building a six-figure natural health practice!
Institute of Holistic Integrative Studies will help you step out of the cycle of being broke and enter into a richer lifestyle. You can now turn your passion into a successful business.
In our six-month training program – with over 40 hours of instructional videos and three days of virtual training events – our natural health business mentors will help you avoid costly mistakes.
Our trainers include fully certified shamanic practitioners, nutritionists, aromatherapists, hypnotherapists, and, of course, naturopaths. They are on hand to guide you in your journey to begin your natural health business.
So, why wait? It’s easy to apply. Start your interactive online training, and join our happy students!