Why Women’s Health Is One of the Best Niches for Holistic Healers

2 min read

It’s no secret that conventional medicine has traditionally overlooked women’s health problems. Fortunately, the alternative health industry has always been around to provide a safety net for the women falling through the cracks of conventional healthcare. This article explores the reasons why it’s such a profitable niche.

What Is Women’s Health?

Women’s health is, as you’d expect, the branch of healthcare that focuses on the physical and psychological needs of women. Common health issues specific to women include menstrual or period pain, birth control, pregnancy and childbirth, and menopause.

Why Women’s Health Is a Great Niche for Holistic Practitioners

In the last couple of years, there’s been some pretty consistent coverage on the gender pain bias. Without getting into too much detail, the bias—often rooted in stereotypes that characterize women as weak or fragile—means that women are more likely to have their pain downplayed or to go undiagnosed than men.

The result? Women are more likely to seek out alternative healing options when conventional practitioners fail them. That’s where you come in! Women already make up the majority of holistic clients, so it should go without saying that if you’re not tailoring your practice towards women, then you’re probably losing out on a lot of potential clients.

Tips to Make Your Holistic Practice More Women-Friendly

Aromatherapy, massage therapy, naturopathy, and herbalism are just some of the alternative modalities that are popular among women. Here are a few ways to make women feel more comfortable:

  • Choose a safe, well-lit location for your offices
  • If you’re a man, consider always having a female assistant on hand
  • Use soft or neutral decor throughout
  • Set up a kids’ play area next to your waiting room

Final Thoughts

One of the benefits of complementary and alternative medicine (CAM) is that it canand often doescater to clients that are often dismissed by conventional practitioners. Because these clients tend to be women, the industry is developing a reputation for being great for women’s health.

Interested in learning more about women’s health from a holistic perspective? This short course collection will equip you with the knowledge and skills you need to give your female clients the professional assistance they deserve.

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