Have you seen social media lately? Video marketing is taking over, and for good reason. Most people find videos easier to connect with and digest, and those people may just be your future clients. Learn more about video marketing and how it can benefit your holistic business.
What Is Video Marketing?
Unless you’ve been living in a cabin in the woods with no connection to the outside world, you’ve definitely been exposed to video marketing. It’s exactly what it sounds like—using video content to generate interest and drive customers, or clients, to a business.
How Can Video Marketing Benefit Your Holistic Business?
While quality video content would probably benefit most businesses, videos are particularly impactful for people-centric, service-based businesses like holistic practices. That’s because establishing a connection with your clients is essential to the success of your business, and nothing speaks to digital-age consumers more than a good video.
But what differentiates video marketing from other types of marketing? People love a good story. In fact, our brains are naturally wired to crave storytelling and visual stimulation. And, what’s better than a story with illustrations? A video, of course.
But wait, there’s more! Most small businesses—your local competitors included—either aren’t investing in video marketing or are only planning to do so once they grow, without realizing that video marketing will likely drive growth. Ironic, isn’t it?
So, if you’re looking to get ahead, now is the time to market yourself meaningfully and make your mark.
How to Start Creating Video Content
Of course, producing videos isn’t as straightforward as writing a blog or posting on Instagram. What’s more, when you look up equipment and editing costs online, you’ll probably see some pretty eye-watering numbers.
But don’t let that dissuade you. The most important thing is to start where you are and work your way up. In fact, you probably don’t need to hire a professional crew, recent social media trends favor less polished, more organic-feeling video content.
Once you have a decent camera and mic, all you really need is a simple script and a good, affordable video editor. You can then upload your videos to popular video platforms for free like Youtube, TikTok, and Facebook to get the most out of your investment.
The potential benefits of video marketing can’t be understated. And, now that creating and marketing your own video content is easier than ever before, there really isn’t a good reason not to give it a go.
Looking for affordable video editing for your holistic business? Check out the Institute of Holistic Integrative Studies’ video services and other tech offerings. To help you modernize your practice and reach more clients.