You’re on a mission. You didn’t just get into business to make money — although that would be a nice side effect of your becoming an entrepreneur.
You’re here to make the world a better place!
The holistic health business is a force for good in the world first. But money matters, right? And all the best things in the world still need to be presented to people in some way.
Let’s talk about how to market your mission. These are 10 actionable steps for marketing your holistic business from fundamental to advanced. No matter whether you’re just getting started as an entrepreneur or whether you’ve been in it for a few months or years (or months that feel like years!), we’ve got something for you.
Recently more and more people are choosing naturopathic healing as their first choice to deal with various health issues. Now that holistic businesses are on the rise across the globe, especially in the United States, standing among the other holistic businesses becomes more challenging.
Marketing for any business can be tricky, but once you figure out what you want to achieve and who’s your target audience it gets easier. You will have to consider various marketing strategies such as branding, website design, email marketing, social media utilization, and more.
Yes, it may sound like a lot of work and somehow complicated but don’t worry! Here at Institute of Holistic Integrative Studies, we’ve listed some actionable tips for marketing your holistic business and taking your place ahead of the fierce competition.
Let’s Start with the Marketing Fundamentals, Shall We?
Marketing is tricky and it requires some serious study if you want to achieve success and stand out amongst the competition. There are some essential marketing must-haves for every business including natural health businesses. You’re gonna need to consider your brand, your target audience, website design, and more. Let’s start with the basics.
Holistic businesses just like all enterprises need to cover the basics in marketing like:
- Web presence:
In today’s world, there’s no business without a web presence. You have to have a website and online marketing tool that will help you reach out to more people and bring more business to your company. However, having a website with a purpose separates you from just another static informational website.
- Search visibility: Search engine optimization (SEO) is an online marketing method that is designed to make your website rank at the top of the search results. It includes other smaller, supporting strategies such as keyword search and link building. This will allow your website to be seen by your target audience.
- Content marketing (email campaigns, blogs): Content marketing is a way of educating, entertaining, and informing your target audience by creating quality content — which can also be a tool to help them decide to buy your services.
- Audience awareness: Who do you want to reach out to? Who is your target audience? Knowing the answers to these questions will help you build a community with strong relationships that will be highly beneficial to your business!
1 — Brand Awareness
Branding is one of the most important aspects of marketing. Creating a strong brand and image is crucial for any business. There’s a growing number of holistic businesses available to customers which makes branding even more important to make a good impression.
Your brand needs to show who you are and what you stand for and your essence. What is your company to those outside of it? What do you want them to get? Strong brand awareness is communicated through these critical items.
- Logo: Make sure your logo is creative, unique and it won’t stop you from expanding your business in the future.
- Consistent design (fonts, colors): Your brand needs identification and you can think of the colors and fonts as a uniform for your business. Make sure to choose colors that go well together and are easy on the eyes.
- Message: Give out a clear message of who you are, what your business does, and what is your story.
These are unique elements that communicate an individual business and show it’s different (and maybe better) than others. But don’t worry we provide the Brand Kit roadmap in order for you to gain clarity and know what steps make sense to do next.
First and foremost, you need to be clear on what you stand for. You will want your unique values to stand out and this comes from the transformation you bring to your clients’ lives. Confusion will only result in losing the business so again, clarity is key here.
Remember that your story and how you became who you are today are a part of your brand. Your brand needs to tell your story, who you are and why are you great at what you do! Because your story is what connects you with the audience that you want to attract. You will always have a generic audience that will always be there but to have those loyal customers who are your biggest supporters is highly important.
2 — You Gotta Have Search Engine Optimization and Strong Web Presence
A holistic business needs a great website that visitors see after they find you via web search. A successful website has a strong web presence and that is only achievable through search engine optimization. SEO allows your website to be more visible to your target audience and bring in more business.
Search optimization is a key part of making sure your website will show up when folks search for a service or product you provide. SEO is an online marketing tool that is designed to help your website rank above your competition. It includes:
- Keyword research: Your website needs to have keyword research that will allow it to rank higher on the search engine results page.
- Load time optimization: if a website is taking longer than 2 minutes to load, then 90% of the visitors will leave immediately. You will want to ensure that your website has a loading time of less than 2 minutes.
- On-page optimization, like metadata and alt image tags: Coding images will allow Google to understand what they are and how they are related to the content.
Having organic SEO is important because about 75% of searchers don’t go beyond the first page results. That means you will want your website to be in the upper ranks of the first page on the search results page. Otherwise, you won’t get any traffic which then will lead to fewer sales for your business.
So Google’s main aim is to provide its users with the best possible results, and the goal of organic SEO is to create a website that ranks high in google searches. This of course is decided after you have a PURPOSE for your website. Are you selling products, offering services or simply using your website as a client portal to get needed documents??
3 — Does Google My Business See You?
We say “search” but we really mean “Google.” People are going to be Googling you and your offerings. Make sure your GMB is updated to get your page listed on Google and Google Maps.
Joining Google My Business will help you build customer trust easily. Businesses that respond to reviews are 1.7 times more trustworthy than those that don’t. So Google My Business is a great way to reach out to more people while gaining the trust of your potential customers.
Google My Business is a free service that gives you the opportunity to promote your business profile and website on Google Search. By setting up an account you can see your customers and connect with them, post updates about your business, and see the reaction of your customers. It’s a platform that allows you to connect with your customers.
How does it help you exactly? When customers search your business on Google, the first thing that comes on their search results page will be your business. It will help you connect and engage with your customers when they search your business by giving you a presence on Google Search.
4 — Email Marketing
Email marketing is a must when it comes to digital marketing since it allows you to connect with your potential customers as well as existing customers. Also, healthcare emails have a higher advantage in terms of clickthrough rate along with higher delivery and open rates compared to other sectors.
Use your client’s emails as a way to get the message out about the healthier lifestyle you want to help them build. Use email campaigns to:
- Share info about wellness, send out informational/educational emails rather than sales-focused emails.
- Showcase your own knowledge and make it relevant to your target audience.
- Talk about exciting development in your industry, make sure to include any updates or changes in your business, and always remember to add a call-to-action button to bring more business.
And as always, we have templates and swipe files to shorten the learning curve and get results from your email contacts. Elevating you as the expert with relevant and usable content is what email marketing is about.
6 — Use Social Media
At the very least any modern business will have a fan page on Facebook where you can showcase the products, website, and content you’re producing. Social media marketing is a way for clients to communicate amongst one another. Social media marketing plays a huge role in your online presence and helps your content rank higher since all the likes, retweets, shares, and comments make your online presence more visible. The more interactions you have, the more potential clients you attract.
Social media marketing is essential when it comes to online marketing.
7 — Know Your Target Audience
Who do you want to reach? What are their preferred sources of information? How do they speak? What’s happening in their world that you and your business can respond to? Develop a strong understanding of who you’re trying to reach.
You will have a general audience but it is also important to have a niche audience. A niche audience is a more specific audience with unique needs – they know exactly what they want.
Once you have a strong understanding of what kind of audience you want to attract, it will be easier to focus on them and their needs. With a niche audience, it’s easier to build strong connections and have their loyalty.
In our Business Academy, we know how important it is to know HOW to find your Niche. With our 40+ question, detailed, customizable Market Survey, you learn the words and phrases that your Niche will respond to.
8 — Join Speaking Events as Spectator or (Better Yet) Presenter
Taking part in seminars, workshops and conferences will provide you with various opportunities to expand your business. It will definitely help your brand to gain more recognition. It can also help you build a closer community, attract more potential clients, meet like-minded people, grow your network, and establish your authority in the industry.
Make sure to choose events that resonate with your business and your goals. WE love to showcase our graduates by offering them the opportunity to lead Mastermind events, present webinars for our collaborative partner Product lines, and create online courses to add to our ever-growing Library.
9 — Look for Ways to Inspire Your Clients
Create messaging that shows a bright, positive future through your work.
Following up on the leads you have is also important. One of the many mistakes that many alternative healthcare businesses make is failing to follow up on leads. Sometimes potential clients have doubts about alternative health options due to a lack of information. It’s important that you reach out to your potential clients with the information they need and answers to their questions. This way, your clients will feel cared about and they will start trusting you and your business.
The bottom line- knowing what to say, when to say it, and where to say it, is the key to illuminating your Genius and sharing it with your niche. We love to train on Conscious Communication within our Business Academy. This affords you the opportunity not only for client compliance but connecting with your niche with ease.
10 — Find the “It” You Do Better Than Anyone Else
Don’t try to get big on every channel. Choose one and drive that one hardest.
Don’t try to be an all-encompassing business, pick a narrow field of things that make the most sense for you and your brand. Find the sweet spot where you’re outcompeting others.
In other words, find your niche! This will allow you to grow your business with loyal clients and their support. Also, it will allow you to make a name for yourself which will lead your business to expand to different markets or niches.
And did we mention, you will be standing in your Purpose and driven by your Passion to help others with your gifts? When you align all your marketing and resources in a one-directional path, you avoid burnout and start earning sustainable income.
Take Charge of Your Business Success with Institute of Holistic Integrative Studies
Ready to learn more about how to thrive in the natural health business? Join IHIStudies Integrative Health Professional Program where you can connect with experts, collaborate with experienced professionals and celebrate your client wins!